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It involves branding and marketing a product on the internet. The process demands that a firm should use customers approach so as to win the market. 2) Explain durable and nondurable goods. Give an example of each. Durable goods are long-term goods that have future accrued benefits to the consumers. ...read more

 

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Marketing Essay

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Oct 30, 2015 · Marketing Management Essay Questions. STUDY. PLAY. What is meant by the term "segmentation" Segmentation is when a company divides there potential customer base into different groups based on common characteristics, opinions or demographics etc. This is done in order to better meet the customers needs and preferences with the marketing effort. ...read more

 

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Introduction to Marketing - Practice Test Questions

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Introduction Marketing is basically a term to define the communication of the value of products with customers, and it is an action to promote and sell the products by adverstising with marketing research done. Marketing research links the marketer, customer, consumer and public. Analysis of collected marketing information can be specified for ...read more